EcoGrocery Store - Web App
This is part of my school project at MediaInstitutet Malmö. Course: Design Thinking: Main Task: Build a web application for an Ecogrocery Store
Explanatory Video
Personas | Journey Map
Firstly, I had to research about the future customers and identify two potential persons who would likely buy Ecogrocery Products. Personas and Journey map were created and from the creation, I could deduce some findings, challenges and opportunities.
Wireframes
After identifying potential challenges and opportunities from the personas and customer journey Map, I proceeded with the low-end wireframe. Some of the challenges were the fact that customers were requested to input so many personal information during check out, check out page took time to be reached, due to so many pages in between. I try to address these problems in the design process.
App Mock-Ups
Graphic Profile
